In Europe and America, "Second Life" has gone beyond the "World of Warcraft" has become the virtual world in a hot topic, while in China, the virtual world also has just begun. They looked forward to at this may give rise to opportunities for the next Google, the creation of wonder

Capital, Beijing, Northwest, Haidian; here latitude 39.9 "N 116.3", is destined to become the starting point of Chinese virtual world.

Games in the network industries competition, Shanghai Shanda, NINETOWNS, three strong and leading the Giants. Beijing catch up, the perfect time and space, Jinshan followed. However, if we look ahead, the development of Internet technology provides a huge opportunity: to create three-dimensional virtual world of the Internet. It breeds from the online games, online games will be included.

Beloved

Beijing want to create an unlimited Technology Co., Ltd. (hereinafter referred to as "creators want to"), founder and chairman Richard Weijiang at his tiny office inside the idea of him Novoking world. 23 months later, he finally has little results.

Novoking already have a very nice virtual city. This beautiful coastal city of clean, trees, grass Grass, which has clothing stores,, bars, cafes, discotheques. "People" In one of wandering, chat, go sit in small cafes listening to music, go disco dancing, you can fly.

One from the United States, "Business Week" so inspired Weijiang search: "virtual worlds are the only breeds the opportunity to the next Google."

Three-dimensional graphics technology used by large-scale simulation of the virtual world, a number of online games also have this characteristic. Difference is, if the online games as a publishing industry, then the virtual world is the education industry. Game oriented network user experience, user-oriented virtual world of learning and creating.

Early in 2007, the industry reported the news: the grand, chairman and CEO Chen Tianqiao said that Shanda will set foot in the United States similar to "Second Life" (Second Life) Virtual World project. This news caused the nascent virtual world online games business and many businesses concern.

Since 2006, the most enthusiastic response in Europe and the United States, frequently in the major media exposure of online games is not "World of Warcraft", but "Second Life." Units of more than 3000 servers, register the volume up to 500 million, these data are sufficient for the world-class virtual graphics community was embarrassed. The world's top 500 large enterprises competing for entry, freedom of creation, and custom scripts, virtual and reality of trade associated virtual alternative community life and so on an unprecedented experience, but also all over the world are allowing players to feel the community 2.0 new Game mode perturbation charm people, but also to allow Chinese game makers saw the dawn of business opportunities and a.

"Shanda is responsible for investment to come into contact with us, hope that we open a Price. NetEase also came over to watch." HiPiHi Beijing Information Technology Co., Ltd. (hereinafter referred to as "HiPiHi"), an employee said. And creators want, like HiPiHi is a virtual world has already begun operation "HIPIHI" enterprises.

"We also Game enterprises come into contact with visitors." Creators want WANG Rui-bin, said Director of Public Relations.

But no one is willing to accept the acquisition. They too want to become the next Google.

Beijing, Shanghai, Guangzhou people have claimed to do China's "Second Life" sensitive smell focused venture capital these are a handful of test water. Situation does not seem optimistic, however, Shanghai has a video website in 2006, announced plans to invest in virtual world projects, 3 months after its demise. Beijing was also not survive. "All roads lead to Beijing" is a plan to build a virtual project in Beijing, however, know of the project, according to sources, the scheme has funding problems.

Now, venture capital is only found in Beijing mentioned above a number of "survivors." Gifted million science and technology (Beijing) Ltd. has not yet launched its product "from my world" beta. Zhong Shan was a famous Japanese game company Square Enix Chinese company marketing director, at the company to cease business operations, he switched to the same post office ten thousand talents. "I think the virtual world more worthy of looking forward." He said.

Birth

Chinese virtual world of the birth, is not entirely due to imitate.

By the end of 2005, when Richard the Second Weijiang select the Internet, he found a virtual world. At that time he has to do a commercial software company has been very successful operation, he chose the Internet, start a second venture.

"One of the ideas start very easy, I just want to use virtual reality technology in the Internet to solve workflow (Work Flow) problem." Then he found that virtual reality technology can be used to simulate not only the reality of the working environment to address the workflow the problem, the reality of the leisure, entertainment, sports, creative ... ... lot of things in fact are available through virtual reality technology from Analog.

Especially when he saw his daughter for the "Audition", etc. One type of leisure time to dance Games, and further stimulated the use of virtual reality simulation of reality entertainment lifestyle ideas. This time, he will think that the opportunity came.

At the second half of 2005, check out one Weijiang own a large amount of money a team launched a code-named "Solar Project", a virtual reality technology R & D project, his "Sun Studio" beginning less than 10 individuals 1.

At this time, they found abroad, "Second Life", "There", "IMVU credits" such as doing their own thing. They had a premonition that this is an exciting, the prospect of unlimited area.

Hui is the founder of HiPiHi not understand technology. However, this does not hinder him and search Weijiang as the virtual world concept. Hui's first pot of gold from the first wave of the Internet, when he and I have e-commerce website is founded.

Hui in 2005 to "retire" several years after the return to the Internet. First, they used FLASH technology, later found to be unable to support a large number of users. Simulation him anywhere to be found aspects of domestic engineers, the technical framework is said to now be derived from a cessation of military simulation project.

Similarly, when Hui in March 2006 to see the United States, "Business Week" article on the cover of "Second Life" after the introduction, he no longer has any hesitation, meeting on the formal establishment of the company, and in August that year at Helena to the first tranche of venture capital.

Problem Solving

1 want to start a train of thought concerning the existence of different arguments. Some people advocate in accordance with the "Second Life" mode to design Novoking, platform operators only technical support, development of basic applications, others by the user to create complete; others advocated building a simulated city, operators completed urban scene and the building of basic applications, and other content and services would be handled by the user to complete. But later discovered that these two ideas are not feasible.

"China and the United States market, the overall environment of the Internet such as legislation, investment, socio-cultural, market environment and the Internet, such as patterns on the macro level has a larger difference, but also China and the United States the Internet from the company management and operation ideas, sophisticated users, such as micro-level there have been noticeable different. "Cha said Jiang Wei.

More important is that the characteristics of Chinese Internet users are younger, more obvious trend of younger age, the user spending more obvious characteristics of mobility, loyalty is weak, and the Internet are the main acts of entertainment, one of the more obvious acts of are listening to music, watch TV drama, chat, play games. In other words, to entertainment for the purpose of online games in China can become a popular trend, but the virtual world on the issue of user acceptance exist.

"Second Life" has experienced the development of 5 years to gradually building up to now the extent of this prosperity. "" Second Life "10 million registered users, only 550,000 active users, these users aged 30 to 35 years old, and users are programmers and professional designers mainly.

In China, if following this path to the virtual world from the creation of prosperity to go through the time might have been more than 5 years, may be 7 years or even longer. The area of the virtual world Habbo Finland at one year after entering China also frustrated quit the Chinese market, copy the "Second Life" model of mind is rejected.

Finally, check Weijiang decision are, first of all, make a relatively rich experience of the environment. Even if do not want to create a general user, you can at one of dancing around bars, Make friends, entertainment. Wait until the user is not satisfied with the initial virtual world, not satisfied with the, and then start to create.

Analog mind a city of Beijing is in a period of time after the proof does not work. "Art and Design workload infinity, the customer experience will have an appreciable effect."

Hui to go is another road. "HIPIHI" in the March 2007 closure of the test, this version is called "an epoch-making." Followed by the introduction of an updated version of, respectively, are "Nu Wa made man" and "Heavenly Creations." In the first version, Hui could not wait to show to the user is an empty world. In order to enrich the world, HiPiHi introduced new features, and to seek institutional cooperation.

This month on the 20th, HiPiHi and Intel, Procter & Gamble signed a cooperation agreement. The latter into "HIPIHI" virtual community, becoming the first Chinese virtual world of a group of world-class corporate citizen.

Worth

For the creation of virtual worlds are concerned, in order to ensure the creation of their own into the value of two required elements, are just a safe transaction platform, a considerable number of "consumer."

Because of the domestic law of the different social environment, Novoking will create a trading platform and the "Second Life" completely different. "" Second Life "users complete laissez-faire free trade, we are direct users to the transaction operator." At "Second Life" through the virtual goods transactions has created a real millionaire users. Richard Wei Jiang also hoped that at Novoking can do it.

"China has a large number of career three-dimensional graphics designers, tertiary students majoring in design and a number of three-dimensional animation enthusiasts, this part of an alarming number of people will become the principal creators of the virtual world." This is him Novoking look for the creation of the virtual world power.

The world already has more than 40 virtual worlds. In China, almost all the popular online games are added in Games "home" system, allowing players to create their own "home."