WoW Succes Flattening out


Source from the Blizzard: In the frozen wastes of the north, the Lich King Arthas Menethil rallies his undead army and schemes to bring an end to all life on Azeroth -- and in a couple of months, you'll begin your epic journey into Northrend to confront the Lich King and his minions yourself. Blizzard Entertainment's second expansion to World of Warcraft -- Wrath of the Lich King -- will be in stores on November 13 in North America, Europe, Mexico, Argentina, Chile, and Russia, and on November 14 in Australia, New Zealand, Thailand, Singapore, and Malaysia. The expansion will be available in Korea and the regions of Taiwan, Hong Kong, and Macau on November 18, and the launch timing for China will be announced at a later date. For more information, read the press release or visit the Wrath of the Lich King website.

Did you read the official Wrath of the Lich King site? It has been updated with preorder information.

Wrath of the Lich King will be available in both a standard edition and a special Collector's Edition (in select areas). The Collector's Edition will contain an art book, behind-the-scenes DVD, exclusive in-game pet, and more. For pictures and a complete list of contents, check out the Collector's Edition website.

Retailers in North America are currently taking pre-orders for the game. Reserve your copy now online!

According Wowhead's legitimate advertisment, confirmed by multiple fansites, the second expansion of World of Warcraft, Wrath of the Lich King will be released to stores on 13th November. Though the announcement didn't come from Blizzard, rumor says they will confirm this date in a few days, possibly today.

In the 2 months remaining until this release date, you can expect to have Patch 3.0.2 released to live realms and many more patches added to the beta realms to add the new arenas, Malygos' raiddungeon, the missing heroic dungeons and to polish almost everything.

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Thunderstorm has new ranks (rank 1-4) and knock up range increased to 6 yards: You call down a bolt of lightning, energizing you and damaging nearby enemies within 10 yards. Restores 5% mana to you and deals 1450 to 1656 Nature damage to all nearby enemies, knocking them back 6 yards.
Lava Flows bonus spell damage lowered: Increases the amount of bonus spell damage on your Flametongue Weapon by an additional 15/30/45%, and increases the critical strike damage bonus of your Lava Burst spell by an additional 24%.

WoW patch 2.3.0, released in late 2007, reduced the amount of time and effort it takes to level a character from 20 to 60, thereby putting a fairly significant dent in the "grind" needed for existing players to level-up additional characters, or for a new subscriber to reach the final stages of the game, where the most popular content is available.

But with news of The Buring Crusade expansion coming in January 2007, subscription numbers picked up again in the second half of 2006, a growth pattern that continued through 2007, though not as fast as before. Aside from the assumed effect of The Burning Crusade in January 2007, each holiday period (2005, 2006 and 2007) so far has seen a boost in subscriptions as Blizzard has been very aggressive with advertising and PR around each holiday period in WoW's life.

Storm, Earth and Fire changed: Your Lightning Bolt gains an additional 2/4/6/8/10% of your spell power, your Earth Shock's range is increased by 1/2/3/4/5 yards and the periodic damage done by your gold provide Flame Shock is increased by 10/20/30/40/50%.
Totem of Wrath rank 4 damage increased: Summons a Totem of Wrath with 5 health at the feet of the caster. The totem increases the damage done by spells and effects by 280 for all party and raid members, and increases the critical strike chance of spells and effects by 3% against all enemies within 40 yards. Lasts 2 min.

According to the data from each of the three regions, subscriptions have been wow gold rogue lockpicking growing since WoW's November 2004 launch, except for a slight dip in Europe in late 2005. Growth in Asia has far exceeded North America and Europe, which is not surprising considering China's broadband penetration growth and Asia's history of large MMOs before WoW gold, particularly Lineage. However, WoW's initial growth finally slowed by mid-2006, at the provide leveling guide time appearing as though WoW was headed for its plateau. Enhancement
Shamanistic Focus now reduces the mana cost of store spells by -45%. (old version: After landing a melee critical strike, you enter a Focused state. The Focused state reduces the mana cost of your next Shock spell by 60%.)

Maelstrom Weapon now affects healing spells: When you critically hit wow gold cheap world with a melee weapon, you reduce the cast time of your next Lightning Bolt, Chain Lightning or Lava Burst, Lesser Healing Wave, Healing Wave or Chain Heal spell by 4/8/12/16/20%. Stacks up to 5 times. Lasts 15 seconds.

Restoration
Nature's Guardian cooldown reduced from 8 to 5 seconds.
Ancestral Awakening healing lowered: When you critically heal with your Healing Wave or Lesser Healing Wave, you summon an Ancestral spirit to aid you, instantly healing the lowest health friendly party or raid target within 40 yards for 7/13/20% of the amount healed. (old: 20/40/60%)
Tidal Waves changed: You have a 20/40/60/80/100% chance after you cast Chain Heal to lower the cast time of your next Lesser Healing Wave or Healing Wave spell by 30%. In addition, your Healing Wave gains an additional 4/8/12/16/20% of your bonus healing effects and your Lesser Healing Wave gains an additional 2/4/6/8/10% of your bonus healing effects.

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Is World of Warcraft hitting a plateau? MMOs usually have three stages: acquisition, plateau and decline. We know that until now, WoW gold has been steadily growing, but subscriptions have slowed recently compared to last year. 

What we know from examining WoW and other massively multiplayer games is that once they leave the launch phase, the only thing that usually increases subscriptions -- or at least slows the churn -- is the release of new, meaningful content. This content is either in the form of patches, such as the WoW 2.4 patch this past March that included a fairly significant amount of free content, or retail expansion packs such as The cheap world warcraft. Based on the MMOG Chart data, it's hard to argue that WoW has reached the plateau phase. After all, the game grew by roughly 2 million worldwide subscribers in 2007. We don't yet have specific information about subscription numbers in 2008, but we do know a few things:

After the March 2008 release of the WoW 2.4 patch, Blizzard announced it would not release any other significant free content updates, because it would be focusing its resources on releasing Wrath of the Lich King by the end of 2008. This might support churn, at least temporarily, as subscribers who already have maxed-out Level 70 characters might feel less compelled to continue playing until the release of new content.
Age of Conon, a competing fantasy-based MMO released by Funcom in May, is widely believed to have lured tens of thousands of players away from WoW, at least temporarily.

Blizzard made WoW available in Russian in August 2008, opening the game up to a potentially large new audience with a rising gaming industry.
It's clear that Blizzard is still aggressively trying to grow the WoW subscriber base. One good indication of exactly how much growth there has been in 2008 is available from Warcraft Realms, a site that tracks player activity each month since May 2005.

Amazingly, it mirrors the same growth pattern from the game's launch to December 2006. The January 2007 release of The Burning Crusade saw a huge increase in active players, but this growth almost completely receded by the following Fall, indicating that perhaps the expansion simply brought back many lapsed WoW subscribers. The next peak, in early 2008, coincides with the annual Blizzard holiday WoW marketing blitz as well the previously mentioned 2.3.0 patch.



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