Blizzard Entertainment and the ninth city to launch a joint account of the latest protection "," World of Warcraft "security token" has been officially put on sale. "Security measures" should be the game's players to protect virtual property of a service, if the game's services have "sold" to the players, holding their own "loophole" to make money, adding insult to injury it is hard to avoid suspicion.
This year on January 10, "" World of Warcraft "security token" started booking limited activities in this year's January 31 deadline for a period of 22 days. The product itself is priced at 50 yuan, "security token" and 10 of the freight, for a total of 60 yuan as a whole. All players can log in through the official website of the "security token reservation system" to a pre-paid cards to carry out the order form.
This year on July 31 -8 22, "World of Warcraft" security tokens to open the second batch of reservations, on-line players need to pay 60 yuan for the bank book.
This year on October 21, "World of Warcraft," the official Web site announced the "security token" line to buy start at the same time announced a list of domestic distributors, indicating that the power leveling product line under the market started the retail business.
This time, however, the official did not indicate a clear market pricing.
50 commodities has more than 100 million Chaozhi
"" World of Warcraft "a game released by the quest anti-theft products, called 'security token'. But this was also the product of money! NINETOWNS the company's Web site and" World of Warcraft, "the official website of how not to sell, Is to enable all regions of the dealer sales agent, had 50 money thing now has more than 100 Chaodao. "Yue small players to the reporter called a reflection of this situation.
In a further reporter asked, small-yue told reporters: "As a player over the past few years have been suffering from 'ones' that the destruction of evil, and even their most basic interests are not protected. We have players out to practice day and night torment The characters in a flash among others Nangzhongzhiwu become, in their own sadness while also playing all kinds of loopholes sad. "He also told reporters that many of the wow gold powerleveling players in the account will be stolen after the game to the company's customer service call , But not cheap wow answered, "You sure of what the horse" is "your information and password in a certain place was the theft of other people."
Is this really the game and that the relationship did not it? In addition, he also said that the game is for players to introduce new protective measures are, of course, but to collect dozens of dollars or even on the cost of hundred dollars, it seems unreasonable to some. As a player, has to spend money on playing the game, it does not account for a little protection? Would also like to go spend more money to protect the account? Game should reflect on the need to reflect on this for the players to think about.
To this end, special correspondent to log the largest trading Web site, "Taobao" search, so that the results of reporters by surprise. The search results are about 154, priced at 69 yuan from 130 yuan to the range of most commodities are priced in th0e donate virtual currency 75-85 yuan between. Reporters also found that by observing an interesting phenomenon that offer low postage goods, and offer high-free goods are of the postage is to the old saying, "carrying a child on the side with Shen."
Business as a "1 yuan" careful calculation and strict budgeting
In World of Warcraft's official Web site, published a list of dealers all over almost all over the country, roughly reporters about the statistics, the total number of about a few hundred. One of the largest distributors of Guangdong Province, reached as many as 78, Beijing is also the distributor 25.
In order to clarify the "security token" The average retail price of the identity of players to reporters by phone several dealers. First of all, get through that culture ground floor of Beijing West Railway Station Square, Mr. Wu's phone distributor. He disclosed that he is the retail price of 75 yuan or so, and his purchase price is 71 yuan per piece goods earn 4 yuan. Then, under the guise of wholesale and correspondent asked his name can not be cheap, he replied: "the price is no longer low, because not get first-hand sources, my last on the relatively high price." Reporter then gave the list of The two other dealers asked for a phone call, the two responses are surprisingly consistent, he has said: "Buy one, as both wholesale and 80 yuan, is not cheap."
At this point, after listening to several reporters in the dealer's words, is still at a loss, so they call the first 4 of the phone distributor. The dealer's booth at the Ding Hao Electronics Zhongguancun in the city, whether it is geographical location or the customer flow, the situation seems to be better than several other places. Similarly, reporters and buyers to purchase the comparison wow identity of the person in charge to carry out unannounced visits to stall, after a conversation he said: "I am here to the goods is sufficient, it is necessary to have the number. 80 yuan to buy one, to wholesale If 50 start, you have to count every 70 yuan. "As a result, the price of 70 yuan to 71 yuan more than the previous low of 1 yuan.
Corporate profits up to 600,000,000 yuan
However, the profits of this product is really so low it? With this question, Liangmingshenfen an interview with reporters in Beijing, a large-scale "of the younger Bo far," the dealer. Mr. Cheng told reporters person in charge said: "I NINETOWNS in October from the company into the 500 'security tokens', the price is a 50, then the price of 60 yuan to the secondary wholesalers to sell. Because the product Just listed, and market demand for larger, the 500 sold out quickly. "When a reporter asked how the current market conditions, he said:" Now do so, one day will sell a few dozen. Local sources are guide tips tactics strategies more Well, and I no longer NINETOWNS from the company Nahuo outside Nahuo is also a 50. "
For the matter, NINETOWNS's official answer is: " 'security tokens' from the user account protection point of view, is not for sale for the purpose of profit, so we are almost the cost of external sales. And the purchase of' order Card 'of 50 yuan will be spent on these users to buy and use binding' security tokens' of 3 months, 5 months to the time of the game in the form of a full return. " This high-sounding answer seems to be difficult to cover up its true purpose.
After the interview, the reporter in private calculations also account: "World of Warcraft" in the world there are more than 11,000,000 active players, if the 5,000,000 players to buy the product, then the game companies will be able to harvest 300,000,000 yuan; If everyone is buying it? Then the total price will be more than 600,000,000 yuan. A wholesaler Canal and the price is a 50 yuan, the price is a 60 yuan to 30 a day selling basis, a one-day profit is 300 yuan.
By 30 days a month, with the total profit is 9000 yuan money can not be regarded as a small amount of the income. The secondary wholesalers were each buying price of 60 yuan, 70 yuan to re-sell prices, profits made from europe wow gold almost the same level wholesalers. Retailers say that even if the price by 70 yuan to buy, sell 80-90 million in general and even higher, one can imagine down the income is substantial. However, from 50 yuan to 90 yuan, among which 40 yuan Who will pay? Is clearly a player can be called in the head.
Low technological content of products
As a network technology company engineers and a "World of Warcraft" players of Mr. Wei also has its own views, "the official network description of the technical point of view, this kind of technology products should be relatively low for this NINETOWNS The company is technically not be difficult to achieve. " Mr. Wei conversation with reporters at the same time also opened the "World of Warcraft," the official website of the corresponding page, the page to see the reporters described in the "security token" 60 seconds with automatic password update, durable waterproof seal, the slim, sleek and easy to carry , The connection is no need to run an independent, well-built brands to ensure that the characteristics of the top five.
After careful observation, it seems that only the first "60 seconds automatically update password" and related technology. According to Mr. Wei, "every 60 seconds will generate a token only, and security server synchronization 6-digit access number, log on and immediately after the failure." Is the "security token" of their own server code with the game on account of personal conduct binding, both at the same time updates every 60 seconds. "Security token" is only to provide practical and functional code.
As a player of Mr. Wei is also the product of the charges expressed dissatisfaction, "I think such a measure should be free of charge. Player to provide a safe environment is a game every game company obligations. The game itself because of protective measures Did not do a good job, a new protective measures is well-deserved, and why prices should be passed on to the player who does? If such a service should pay its own player shoulder, and that it is difficult for me to imagine the future of the game market will not The interests of smoked more days. " In his view, the beginning of the development of the retail price of 60 yuan on the pricing should be the official, and now the situation is NINETOWNS the company itself does not directly sell their products, set up distributors across the country, and the price of 130 yuan a Chaodao. That the game would benefit the company but did not complete for the players, consider the user.
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